Let's use some nautical metaphors for fun. Your logo should be the anchor to your company’s visual identity; providing a firm and solid foundation that all other branding efforts can build upon. It should also be the sail; allowing movement into the future as your company grows and tells it's story. Picture a pirate ship with an ominous skull-and-crossbones billowing proudly in the wind. Let's design a logo for your business that will leave a similar lasting impression...without the pillaging and plundering of course.